RESUME

Sr. Product Marketing Manager, ​LiveIntent, 2021 - present

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• Designing and overseeing go-to-market plans for new product releases and pursuing new market segments.

• Working with Product, Sales, and Marketing to develop product positioning to convey product offerings in the market, including objection handling.

• Creating and managing the distribution of high-impact product-driven content such as training materials, case studies, webinars, activation guides, pitch decks.

 

Product Marketing Manager, ​Google, 2019 - 2021

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Via Chesamel

• Built the Go-to-Market strategy for Google Cloud Training and Certifications. 

• Strategized, conceptualized, and launched campaigns and programs to drive awareness, engagement, and adoption.

• Managed partner relationship with Coursera and Pluralsight and ran in-platform experiments to improve training adoption and engagement. 

• Built dashboards for OKR reporting, analyzed complex data, and presented reports to the management.

 

Product Marketing Manager, Adobe, 2018 - 2019

 

Via Aquent

• Conducted various A/B and retargeting tests by analyzing complex data to improve monthly active usage (MAU) of Photoshop users.

• Collaborated with various stakeholders to build a Go-to-Market strategy for the Adobe Premiere Rush App launch.

• Worked on multiple SEO initiatives to create brand awareness, engagement, and acquisition.

• Built dashboards to track performance and product consumption.

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Social Media and Community Manager, SparkPR, 2017 - 2018

 

• Managed and supported two blockchain business clients on 9+ social media platforms during the private sale, public sale, and token generation events. Developed content for clients' websites.

• Led a team of global moderators during token generation events.

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Outreach and Community Manager, Google, 2016 - 2017

 

Via Vaco

• Managed and grew the Google+ Create program.

• Built campaigns to drive product adoption and user engagement. 

• Worked with the product, research, and engineering teams to develop and launch product features and managed BETA programs.

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German Catalog Associate, Amazon, 2013 - 2014

• Built German catalog pages for the Amazon.de website. 

• Created SOPs and trained various teams to achieve optimum QA scores in production to improve production accuracy.

• Addressed, analyzed, and resolved business partner issues as well as internal production-related issues.