Product Marketer
Work Samples
Google Cloud
Professional
Certificates
Google Cloud Professional Certificates Campaign
At the beginning of 2021, we launch this always-on, outbound demand generation campaign driving technical practitioners/ developers to earn Professional Certificates on Coursera. The objective was to acquire new dev contacts, engage them and enable them through learning. I designed the whole campaign, planned acquisition and nurture strategy, created messaging, negotiated with training partners, and did comprehensive campaign reporting.
Free Learning Campaign
Free Learning Campaign (COVID 19)
To support the transition to remote working, we helped our community to stay motivated and build cloud skills by offering a complimentary 30 days access to Google Cloud training available on Qwiklabs, Coursera, and Pluralsight. I designed the campaign, created the messaging, planned acqusition strategy, and did campaign performance reporting. This campaign was a huge success and it was featured in Google Cloud CEO Thomas Kurain’s blog, Learning services director’s blog, Forbes and in many other reputed publications.
Certification Preparation
Webinar
Certification Preparation Webinar Series
We launched this interactive technical training webinar series for cloud practitioners to drive awareness, engagement, and adoption of Google Cloud Training and Certifications. I designed this webinar series, led the acquisition, content, and nurture strategy. And also did event tracking and optimization. This series was very well received by the IT practitioner/ developer community and drove stellar results.
BigQuery
Data
Challenge
BigQuery Data Challenge
We launched this product adoption campaign to drive developer discovery, learning, and adoption of BigQuery with the help of a Google Cloud Developer Advocate. This campaign provided IT practitioners/ developers hands-on experience with BigQuery while having experts on-site. I led the acquisition and content strategy, as well as campaign performance tracking.
Content Stratgy Book
Coauthored Content Strategy For Learning Content Book
This book talks about how we developed content strategy for Adobe's Creative Cloud products. We did it over the course of three sections that include the process of defining customer intent, creating a learning journey, and marketing your content. I wrote a section on how to market your content.
Google+ Create Program
Google + Create Program
I managed and grew Google+ Create program that procured high quality content (recruitment / lead gen), promoted and retained the users who made it (our Communities). Our goal was to identify and foster amazing creators and make Google+ the best place for them. Create encouraged collaboration amongst our top Creators and supported the key product pillars of Google+: Collections and Communities.
To see more or discuss possible work let's talk >>
© 2020 by Renu Jinturkar